Tourism New Zealand is growing the travel trade’s capability in selling New Zealand by overhauling the Kiwi Specialist retail training programme and introducing more incentives for travel agents.
Under the newly named “100% Pure New Zealand Specialist Programme”, travel agents will find it easier to qualify to be a 100% Pure New Zealand Specialist. The criteria to maintain the status of a specialist will also change to enable agents to stay in the programme once they initially qualify.
To further encourage agents to sign up for the specialist programme, the first 50 agents who meet the module completion criteria and attend Tourism New Zealand training by 31 December 2013 will stand a chance to win a place on the South and South East Asia mega familiarisation trip. This mega famil will take place in March 2014 and will visit both the North and South Islands of New Zealand.
Additionally, the top two companies that register the most number of travel agents in the 100% Pure New Zealand Specialist Promotion will win free registration for Tourism Industry Rendezvous New Zealand in 2014. TRENZ is New Zealand’s premiere tourism trade event.
Mischa Mannix-Opie, Regional Manager South and South East Asia for Tourism New Zealand, says “Travel agents across South and South East Asia are key to our success in growing visitor arrivals to New Zealand. The 100% Pure New Zealand Specialist Programme is one way of showing our commitment to the trade industry by assisting them in growing their capability to sell New Zealand. Offering the mega famil promotion provides some additional support to help them achieve the specialist title”.
