The Victorian Government recently announced plans to develop travel packages to Melbourne as part of the 2015 ICC Cricket World Cup to be held across Australia and New Zealand in February 2014.
Louise Asher, Minister for Tourism and Major Events, Victoria along with Australian test star Brett Lee, an ambassador for Victoria and the Cricket World Cup made this announcement at a press conference held in Mumbai. The travel package program will be developed in partnership with trade partners in India. “I am overwhelmed and delighted to be back in India to announce the ICC Cricket World Cup games at the Melbourne Cricket Ground in 2015. With games scheduled across Australia and New Zealand, the Cup presents the perfect opportunity to watch top class cricket and explore Victoria between matches,” Asher said.
She further shared, “Last year we received 73,000 Indian tourists which is a nine per cent growth over 2012. Victoria offers a variety of tourism experiences that are all close to Melbourne, such as the spectacular Great Ocean Road and the iconic penguins at Phillip Island Nature Park. Melbourne is now a destination of choice for Indian tourists, migrants, students and investors. It is a sophisticated, creative, surprising and romantic city, renowned for its superb restaurants, cafe culture, theatre and diverse art and cultural events.”
Asher also announced the Victorian Government’s ‘Come Alive in Melbourne’ campaign which has been developed to leverage social media platforms in India to create further awareness of Melbourne and Victoria. “As part of the campaign, we have engaged the support of Indian entertainers, Tanmay Bhatt and Rohan Joshi, who will visit Melbourne and Victoria in April to experience the best of our State,” Asher informed. Tourism Victoria will be asking its 240,000 Indian Facebook fans to submit ideas for experiences and challenges for Tanmay and Rohan to take on in Victoria and then watch their experiences along the way.
