“The department aims to provide a special experience for visitors from distant places. As part of this initiative, necessary tourist facilities have been developed”- Jaiveer Singh
The five-century-old ‘Mudiya Poornima’ fair is set to commence on July 17 in Mathura, Uttar Pradesh and will conclude on July 22, with the main event, Guru Purnima, occurring from July 20 to July 21. About one crore devotees are expected to attend the fair this year. The UP Tourism Department and district administration are fully geared up for the major event in the Braj region. Devotees are arriving from various states, including Madhya Pradesh, Rajasthan, and the NCR region.
A sea of devotees is expected to attend the 21-km ‘parikrama’ (circumambulation) around Goverdhan, Girirajji hillock in Mathura after having a bath in Mansi Ganga and offering prayers in Daanghati temple in Goverdhan during the massive Fair. With an expected turnout of about one crore people, a large influx of vehicles is anticipated.
The Tourism Department has developed essential tourism facilities under the Prasad Scheme of the Central Government, such as façade lighting at Kusum Sarovar, to ensure a comfortable experience for visitors coming from across the country and the world.
To manage this, multi-level parking has been constructed under the Prasad Scheme. A PA system, seating benches, and dustbins have also been provided. Cameras have been installed to monitor the vast crowd efficiently.
Uttar Pradesh Tourism and Culture Minister, Jaiveer Singh stated, “Ensuring the convenience of devotees attending the fair is a top priority. The department aims to provide a special experience for visitors from distant places. As part of this initiative, necessary tourist facilities have been developed. Beyond Mathura and the Mudiya Poornima Fair, efforts are being made to develop tourist places and facilities throughout the state.”
