T3 site is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Podcast Streaming Now

HomeNewsUP Tourism signs key MoUs to boost rural tourism; 229 villages identified...

UP Tourism signs key MoUs to boost rural tourism; 229 villages identified for development

The Directorate of Tourism will focus on identifying and addressing infrastructure gaps in selected villages, developing tourism infrastructure, mobilising communities for tourism activities, organising capacity-building programs and promoting homestays.

In a significant step towards enhancing rural tourism and sustainable livelihoods in Uttar Pradesh, two Memorandums of Understanding (MoUs) were signed today at the UP Tourism Directorate in Lucknow. 

The first MoU was signed between the Directorate of Tourism, Uttar Pradesh, represented by Mukesh Kumar Meshram, and the State Rural Livelihood Mission (UPSRLM), represented by Deepa Ranjan, Mission Director. This five-year agreement aims to promote tourism and develop tourism infrastructure while empowering rural communities through sustainable livelihood development and improved access to financial services.

Under the MOU, the Directorate of Tourism will focus on identifying and addressing infrastructure gaps in selected villages, developing tourism infrastructure, mobilising communities for tourism activities, organising capacity-building programs and promoting homestays. Short term training programs will be run for various beneficiaries including Self-help Groups, homestay owners, tourist guides and more.

They will also work on social media management, content creation, and familiarisation trips. Meanwhile, UPSRLM will identify potential Self-Help Groups (SHGs), mobilise communities, and build the capacity of SHG members through training programs. They will also support village cleanliness, promote tourism villages through social media, share relevant data with the DoT, and maintain tourism infrastructure as required.

The second MoU was signed between UPSRLM and Manyawar Kanshiram Institute of Tourism Management, Department of Tourism, Government of Uttar Pradesh. This partnership aims to develop a sustainable model for promoting food service enterprises in the state. UPSRLM will develop replicable models of sustainable food service enterprises with technical support, including capacity building, from the Institute.

Through strategic initiatives and partnerships, UP Tourism aims to transform the state’s tourism landscape and create a vibrant tourism ecosystem that benefits both tourists and local communities. Promoting rural tourism will significantly boost local economies, provide diverse livelihood opportunities, and enhance infrastructure to host a variety of tourism experiences. These initiatives aim to offer tourists an authentic taste of village life while uplifting rural communities across Uttar Pradesh.

To this end, 229 villages have already been identified for tourism development. These efforts will empower rural communities through skill development training and promoting their art, craft, culture, and cuisine, to give them the recognition and support they deserve.

“These MOUs are a proof of our commitment for elevating the entire tourism ecosystem of Uttar Pradesh. By encouraging rural tourism, we are not only boosting the local economies but also providing rural populations with various means of livelihood and employment,” said Jaiveer Singh, Minister of Tourism and Culture, Uttar Pradesh.

Mukesh Kumar Meshram, Principal Secretary, Tourism and Culture, Uttar Pradesh, added, “Our collaboration with UPSRLM and Manyawar Kanshiram Institute is a significant stride towards sustainable tourism and community empowerment. This initiative will enhance facilities and infrastructure, offering tourists an authentic experience of rustic village life.”

“This partnership will empower rural communities by integrating them into the tourism value chain. It will create new opportunities for economic growth and sustainable development in the villages,” said Deepa Ranjan, Mission Director, UPSRLM.

Eesha Priya, Special Secretary, Tourism, mentioned, “We are focused on developing a comprehensive tourism strategy that benefits all stakeholders. The synergy between tourism development and rural livelihood enhancement is crucial for the holistic growth of our state.”

RELATED ARTICLES

SOCIAL FOLLOWERS

FansLike
FollowersFollow

GALLERY

slide2
slide3
slide4
slide5
slide6
slide7
slide8
slide9
slide10
slide11
slide12
slide13
slide14
slide15
slide16
slide17
slide18
slide19
slide20
slide21
slide22
slide23
slide24
slide25
slide26
slide27

Upcoming Events

NEWSLETTER

    Appointment