For the year ended 31 December 2014, Virgin Atlantic is reporting a profit before tax and exceptional items of GBP 14.4 mn, representing an improvement of GBP 65.4 mn on the previous year’s financial performance. The results confirm that Virgin Atlantic has delivered on the target it set in February 2013 to return to profit within two years. It is now looking to the future and positioning the business for future growth and sustained profitability whilst making significant investment in customer experience.
For the third consecutive year, passenger satisfaction scores have increased, with an 11 per cent improvement since 2012. The airline’s on time performance remains high with 85.5 per cent of flights departing within 15 minutes of schedule. Virgin Atlantic remains focused on delivering the best possible experience and service to its customers enhanced by a GBP 300 mn investment in this area by 2018.
Richard Branson, President, Virgin Atlantic said, “I can’t think of a better way to complete our 30th birthday year than with a return to profit. The team at Virgin Atlantic has done a great job in turning around the airline and has the right strategy to take the business from strength to strength. Keeping our customers and our people at the heart of everything we do gives me great confidence in our future and I look forward to the next 30 years.”
Nick Parker, Head of India and Middle East, Virgin Atlantic said, “We have taken some tough decisions to transform the financial performance of our business and return to profitability in 2014 while ensuring that we continued to invest in areas that matter to our customers, delivering an 11 per cent improvement in customer satisfaction since 2012. We have been flying to India for 15 years and are really excited about the year ahead for our customers as we build on the success of 2014. We plan to invest GBP 300 mn to further enhance our customer experience and we will be launching our brand new 787-9 Dreamliners later this month on the Delhi/London route with our latest cabin interior enhancements that will delight our customers.”
