West Bengal Tourism has announced its plans to engage and reach out to the travel trade and consumers throughout the country so as to promote the State as a “Complete Destination”. During the last couple of years, the flow of tourist traffic in West Bengal has been steadily increasing. According to India Tourism Statistics published in 2013, West Bengal stands ninth among the states in respect to domestic tourist footfall, whereas, in the case of international tourists the position of the state is sixth, accounting for almost 6 per cent of the national tourist inflow.
While speaking on the occasion, Umapada Chatterjee, Director of Tourism, Gov. of West Bengal, said, “The present government has taken several initiatives to boost tourism in West Bengal. Going by the current trends, tourism is a fast growing and thus an impactful sector for the state economy. Keeping this in mind, we shall be actively participating in all major travel trade fairs spanning India, coupled with roadshows and consumer campaigns in print, TV, Radio and digital platforms. Our aim is to invite as many domestic an international tourist to West Bengal and enjoy the complete destination.”
The Department has confirmed it’s participation in tourism fairs at Surat, Pune, Hyderabad, Kochi etc. apart from the metro cities like Mumbai, Delhi, Chennai, Ahmadabad to showcase the tourism destinations of the state. Keeping in line with the growth chart, West Bengal Tourism will further expand its reach to tier II markets as well by participating in travel festivals even in markets such as Lucknow, Chandigarh, Nagpur, Vizag and Coimbatore, to reach out to the target audience in a result oriented way.
The roadshows being organised simultaneously with the major fairs are expected to be the right forum for capitalising opportunities to ensure substantial increase of tourist inflow in West Bengal by involving all these enthused tour operators whose enterprising initiatives will help to reach the goal targeted by West Bengal Tourism Department.
